Event Standee Rental & Design

WHAT IS A STANDEE?

A standee is a unique and effective advertising medium, often used to attract customer attention at events, exhibitions, retail stores, and many other locations. Primarily made of cardboard or flexible cardboard, the front of a standee is printed with images, messages, logos, or advertising information. Standees come in various sizes and shapes, from small and convenient to large and impactful. Below is the basic structure of a standee:

1. Frame

The frame is an essential part of a standee. This metal frame, made of stainless steel, is typically X-shaped or serrated and functions to shape and support the standee. This allows the standee to withstand strong winds, storms, and other impacts. Therefore, the frame plays a crucial role in determining the product's price.

2. Printed banner section

The remaining part is the plastic or printed banner. This is the most important part when designing an event standee. It displays the images and important content that the business wants to convey to customers. Clear images, vibrant colors, and a luxurious printed banner will bring high effectiveness in advertising.

THE ROLE OF ADVERTISING STANDS

A standee is not just a decorative item, but also a specialized advertising and marketing tool designed to convey messages and promote business. Its main function is to effectively promote and introduce programs, products, and services, helping to increase awareness and attract customer interest.

Standees are commonly seen at important events such as exhibitions, conferences, grand openings, or anniversaries. They are used to attract attention and create a quick and effective advertising display. The unique feature of standees is their ability to present information concisely, eliminating unnecessary elements, making it easy for customers to grasp and remember the message effectively.

Additionally, standees are used to introduce upcoming or planned events. They can serve as directional signs, assist in the shopping process, or attract the attention of potential customers.

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CLASSIFICATION & SIZE OF EVENT STANDEES

1. X-shaped standee

This type of standee has an X-shaped frame, constructed from two crossed metal or plastic bars. X-shaped standees are often placed in front of entrances or inside halls. They are very popular at events, conferences, etc.

- X-shaped Standee Sizes: This type of standee can be printed in various sizes such as: 0.6m x 1.6m, 0.8m x 1.8m, 1.2m x 2m.

2. Roll-up standee

This type of standee is used in advertising campaigns, promotions, events, trade fairs, supermarkets, etc. Its two main features are the ability to display images vertically and the ability to roll them up when not in use. Therefore, it is also known as a standing standee, roll-up standee, pull-out standee, or box standee.

- Roll-up Standee Sizes: This type comes in sizes of 0.6m x 1.6m, 0.8m x 2m, and 1m x 2m.

3. Mini tabletop standee

Mini desktop standees are smaller versions of standard standees. They are extremely compact and can be placed on a desk. Typically, mini desktop standees are printed on plastic material in standard sizes such as A3, A4, and A5.

4. 3D Standee

These are products commonly used in supermarkets, shopping malls, stores, and at conferences and exhibitions.

3D model standees are typically the same height as a person (however, it's best to use standees under 1.7 meters), aiming to attract attention and be easily recognizable by passersby. Designed as an advertising tool that mimics the shape of a person, a specific character, or a product, 3D model standees are an effective way to convey promotional messages.

5. Electronic standee

Electronic standees, also known as freestanding advertising displays or digital posters, represent a significant leap forward in the advertising and media industry compared to traditional standees. LED standees help reach customers more effectively.

- Electronic Standee Sizes: These typically come in sizes of 0.6m x 1.6m, 0.8m x 1.8m, and 1m x 2m.

HOW TO CHOOSE THE RIGHT STANDEE FOR YOUR EVENT

Depending on your specific needs and budget, you can choose the right type of standee. Here are some tips to help you choose a standee:

- Short-term promotional events: For short-term events such as conferences, meetings, or promotional campaigns, X-frame standees are a suitable choice. X-frame standees are low-cost, easy to move, and can be reused for subsequent events.

- Long-term promotional events: If your goal is to increase brand awareness, you should use digital standees. Placing them in high-traffic areas such as supermarkets, parks, or the waiting areas of large organizations will yield the best results.

- At points of sale or stores: In such locations, you can utilize electronic standees or tabletop standees. Although these types of standees may be slightly more expensive, they are highly effective in attracting customer attention.

- For exhibitions: You can use X-shaped standees or roll-up standees.

- For movie theaters or product launches: You can choose to use X-shaped standees or 3D standees. This not only attracts customer attention but also enhances brand awareness and spreads the word effectively through check-ins.

IMPORTANT CONSIDERATIONS WHEN DESIGNING ADVERTISING STANDS

1. Size: Standee sizes vary widely and depend on many factors such as classification, structure, intended use, etc. Therefore, when renting or designing a standee, you need to clearly define these factors to choose the appropriate standee size.

2. Concise Text: Standees need to be able to convey information quickly within a short timeframe. Using too many words and text on a standee can obscure the message and make it difficult to remember. Therefore, the text on the standee should be concise and easy to remember. Below are some suggestions for content to display on an event standee:

• Event name
• Time and location of the event
• Information about the event organizer
• Information about products, services, or brands.
• Contact information

3. How to arrange information on a standee: Typically, standees place important information at the top, and given its size, this information will be displayed in the reader's eye position.

4. Color: Attractive standees typically use bright, eye-catching, and appealing colors. The overall design of the standee should harmonize with the brand's colors and be compatible with the logo.

STANDEE RENTAL & DESIGN SERVICE IN HO CHI MINH CITY

Nowadays, with the development of technology and methods of information dissemination, many publications are created while many others become obsolete. Standees are one of the advertising communication methods that are still used, and have even been improved in form to better suit the digital world. If you are looking for a company that designs, prints, and rents custom-made, high-quality standee frames, HSV Media is the perfect choice for you, offering reasonable prices and diverse designs to suit various types of events and meet your organizational needs. In addition, we also provide event equipment rental services; below are some of the other services and products that HSV Media offers:

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HSV Media Contact Information

Hotline: 0362.209.208

government:https://hsvmedia.vn/

Address: 184/20 Le Dinh Can Street, Tan Tao Ward, Ho Chi Minh City