Event Standee Rental & Design

WHAT IS STANDEE?

Standees are a unique and effective advertising medium, often applied to attract customer attention at events, exhibitions, retail stores and many other locations. With mainly cardboard or elastic cardboard, the front of the Standee is printed with images, messages, logos or advertising information. Standees come in many different sizes and shapes, from small and convenient to large with the ability to create a strong impression on viewers. Below is the basic structure of a standee:

1. Frame part

The frame is an indispensable part to create a standee. This is a metal frame made of stainless steel in an X-shaped or serrated shape that functions to shape and support the standees. Thanks to that, the standee can withstand the impact of storms and other impacts. For that reason, the frame also plays an important role in determining the price of the product.

2. Printed canvas part

The rest is plastic or printed canvas. This is the most important part when designing an event standee. It represents images and important content that businesses want to convey to customers. Clear images, outstanding colors and luxurious printed canvas will bring high efficiency in advertising.

THE ROLE OF THE ADVERTISING STANDEE

Standee is not just a mere decoration, but also an advertising and marketing tool specifically designed to convey messages and promote business activities. Standee's main function is to effectively promote and introduce programs, products, and services, helping to increase awareness and attract customer interest.

Standees often appear in important events such as exhibitions, conferences, openings, or celebrations. They are used to attract attention and create an informative advertising picture quickly. Standee's unique feature is its ability to present information concisely, eliminating unnecessary elements, helping customers easily grasp and remember the message effectively.

In addition, Standee is also used to introduce events that are about to take place or are being prepared. They can act as signposts, aid in the shopping process, or attract the attention of potential customers.

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EVENT STANDEE CLASSIFICATION & SIZE

1. X-shaped standee

This type of standee has an X-shaped support frame, made up of two crossed metal or plastic bars. X-shaped standees are often placed in front of the door or inside the hall. It is very popular in events, seminars,...

- X-shaped Standee Size: This type of standee can be printed in many different sizes such as: 0.6m x 1.6m, 0.8m x 1.8m, 1.2m x 2m.

2. Rolling standee

This type of standee is used in advertising programs, promotions, events, fairs, supermarkets... With 2 outstanding points: hanging the image vertically and rolling the image up when not in use. So people also have other names for the product: standing standee, roll standee, pull standee, box standee

- Roll Standee Size: This type has dimensions of 0.6m x 1.6m, 0.8m x 2m, 1m x 2m.

3. Mini desktop standee

The mini desktop standee is a miniature version of the Standee. They are extremely compact in size and can be placed on a desk. Normally, mini desktop Standees are printed on plastic material with standard sizes such as A3, A4, A5.

4. Standee 3D

These are products commonly used in supermarkets, shopping centers, stores,... and conferences and exhibitions.

3D model standees usually have a height equivalent to the height of a person (however, it is best to use this type of standee under 1m7), in order to attract attention and be easily recognized by people passing by. . Designed as an advertising item that simulates the shape of a person, a specific character or a certain product, a 3D model Standee is a product that helps convey promotional messages effectively.

5. Electronic standee

Electronic standees are also known as vertical advertising screens and electronic posters. Compared to traditional Standees, LED Standees are truly a great step forward in the advertising media industry, helping to reach customers in the most effective way.

- Electronic Standee Size: This type usually has dimensions of 0.6m x 1.6m, 0.8m x 1.8m, 1m x 2m.

HOW TO CHOOSE THE RIGHT TYPE OF STANDEE FOR YOUR EVENT

Depending on your specific use and budget, you can choose the appropriate type of standee. Here are some ways to help you choose a standee that you can refer to:

- Short-term advertising events: In short-term programs such as events, conferences, or promotions, X-frame standees are a suitable choice. X-frame stands are low cost, easy to move and completely reusable in subsequent events.

- Long-term promotional events: If your goal is to increase brand recognition, you should use electronic standees. Placing them in locations with high density of people such as supermarkets, parks, or lobby of large organizations will bring the best results.

- At points of sale or stores: In such locations, you can make use of electronic standees or table standees. Although the price of this type of standee may be a bit higher, they are highly effective in attracting customers' attention.

- In exhibitions: You can use X-shaped standees or rolling standees.

- In movie theaters or product launches: You can choose to use an X-shaped standee or a 3D standee. This not only attracts customers' attention but also enhances brand recognition and spreads the effect of check-in.

NOTES WHEN DESIGNING ADVERTISING STANDEE

1. Size: The size of a standee is very diverse and depends on many factors such as: classification, structure, purpose of use, etc. Therefore, when renting or designing a standee, you need to clearly determine The above factors to choose the appropriate standee size.

2. Short sentences: Standee needs to be able to convey information quickly in a short period of time. Using too many words and letters on a Standee can obscure the message and make it difficult to remember. Therefore, the words on Standee need to be designed to be short and easy to remember. Below are some suggestions for content to display on event standees:

• Event name
• Time and location of the event
• Information about the event organizer
• Information about products, services or brands
• Contact Info

3. How to arrange information on a standee: Normally, Standees often place important information at the top, and with its size, these lines of information will be displayed at the reader's eye position. .

4. Color: Beautiful standees often use bright, striking and attractive colors. The overall look of the Standee needs to be in harmony with the brand's colors and must be compatible with the logo.

STANDEE RENTAL & DESIGN UNIT IN HCMC

Nowadays, with the development of technology and ways of communicating information, many publications are born and many publications go into the past. Standee is one of the advertising communication methods that is still used, even improved in form to better suit the digital world. If you are looking for a unit that designs, prints and rents high-quality standee frames on demand, HSV Media is the perfect choice for you with reasonable prices and diverse designs suitable for each type of event. and meet the needs you want to organize. Besides, we are also an event equipment rental unit. Below are other services and products that HSV Media provides:

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CONTACT INFORMATION EVENT EQUIPMENT RENTAL COMPANY HSV MEDIA

Hotline: 0362.209.208

Website:https://hsvmedia.vn/

Address: 184/20 Le Dinh Can, Tan Tao Ward, Binh Tan District, Ho Chi Minh City