What is an Activation Organization?

WHAT IS AN ACTIVATION ORGANIZATION?

Activation organization is a brand marketing activity , often taking place in crowded places such as parks, shopping centers, etc. These activities are aimed at PR and advertising for events and products. or a brand's new service .

Unlike events, activation implementations can last from a few days to a few weeks, even months , and are organized in many different forms. Therefore, this program is not bound to a fixed framework. However, activations often include components such as background, standee, product display counter, sampling, PB - PG,...

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PURPOSE OF ACTIVATION ORGANIZATION

When using activation organization services, businesses often have different goals. In general, an activation campaign aims to achieve the following goals:

Attract customers: Encourage customers to visit a store or showroom on the occasion of a grand opening or new product launch.

Brand promotion: Introducing new brands, products, and services through merchandise display, trial samples, and promotional programs.

Gratitude to customers: consumers on special occasions such as brand anniversary, International Women's Day March 8, October 20,...

Activation helps create powerful communication effects, attracting the attention of a large number of users. With a longer implementation time, the number of people who know and access the activation program is also greater than other forms.

Businesses can combine with agencies to come up with ideas for organizing creative, impressive activations, creating a big buzz and attracting attendees. Additionally, you can add interactive activities for viewers to learn more about the brand such as playing games, trying products,...

FORM OF ACTIVATION ORGANIZATION

Activation organizations of businesses often take place in the following popular forms:

1. Experiential Marketing

Customers have the opportunity to experience products directly , helping businesses promote their brand image and build trust with customers about products and services. To achieve high efficiency, businesses need to prepare products and services carefully to ensure customers have the best experience.

2. Sampling campaigns

Trial sample distribution campaigns usually take place in supermarkets , parks , shopping centers , etc. If the sample satisfies customers, the business's product will attract more attention. Using PGs and PBs who are good-looking, talk gracefully and are knowledgeable about products will help attract customers effectively.

3. In-Store Brand Activation

Create opportunities for customers to experience products right in your store, instead of at outside locations. This form helps businesses easily attract and interact with customers .

4. Digital Marketing Campaigns

Using digital tools to perform activation , this method reaches and attracts more customers without being limited by geography or target audience. Businesses can also easily compile statistics and manage marketing strategies .

5. Promotions

Develop promotions, discounts ,... to attract customers and increase brand recognition. Businesses can organize games and lucky draws to create excitement.

6. Social Media Contests

With more than 2 million active users on social networks , businesses can organize activations on this platform to quickly reach many target audiences and maintain interaction with old customers.

REPUTABLE AND PROFESSIONAL ACTIVATION ORGANIZATION ADDRESS

With the increasing popularity of activation programs, more and more companies providing this service are also appearing. If you are looking for a reputable unit that provides effective activation organization services at affordable prices, HSV Media is the most ideal choice .

With more than 10 years of experience organizing events for large corporate partners, HSV Media is committed to bringing satisfaction with the results of the program. When registering for professional activation organization service at HSV Media, customers will receive the following benefits:

Full Activation organization service.

Quality, enthusiastic and professional staff.

Rental of equipment for organizing activities such as LED screens, sound, lighting, booths, etc.

Provide consulting support and suggest ideas.

Support for hiring professional PG, PB,...

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EVENT EQUIPMENT RENTAL UNIT HSV MEDIA

Hotline: 0362.209.208

Website:https://hsvmedia.vn/

Address: 184/20 Le Dinh Can, Tan Tao Ward, Binh Tan District, Ho Chi Minh City