Roadshow Organization Process

WHAT IS ROADSHOW?

Roadshow is a form of mobile marketing on the streets to promote products or brands to a large public. This is considered one of the popular advertising strategies that many businesses choose to introduce new products, new services or build brand awareness in a short period of time. Both leading international brands and small businesses can deploy Roadshows in a variety of formats.

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WHAT IS THE PURPOSE OF ORGANIZING THE ROADSHOW?

Roadshow makes it easy to reach the public, providing direct opportunities for brands and products to get closer to customers and consumers. The main goals of the Roadshow are:

- Attract customers' attention to enhance brand and product image promotion.

- Communicate advertising messages effectively by organizing at specific locations, helping to easily reach consumers.

- For old products, Roadshow is a way to remind customers . On the contrary, with new or short-lived products, Roadshow is used to create a strong impression.

- Enhance interaction with customers, promote sales speed and achieve planned profits.

- Cost effective, helps optimize resources and save advertising costs .

In addition, non-governmental organizations and mass organizations still prefer to use the Roadshow format for advocacy and propaganda purposes. Because of its effectiveness and powerful effects, Roadshow is becoming more and more popular.

POPULAR FORMS OF ORGANIZING ROADSHOW RUNNING

There are many different types of Roadshows, depending on budget, event size and product or brand characteristics. Below are some popular forms of Roadshow running:

Run a bicycle Roadshow

Bicycle roadshow is an advertising campaign that takes place on the street with a group of bicycles decorated with uniform advertising decals. This group, consisting of PGs and PBs wearing branded uniforms, controls and moves at appropriate speeds through the streets in the inner city. In particular, this campaign prioritizes locations with high traffic such as squares, shopping centers, apartment complexes, and densely populated areas. Among the forms of Roadshow running, bicycle Roadshow is considered the easiest form to perform and is the most chosen.

Run motorbike Roadshow

Motorcycle roadshow is a popular form of communication that can be held in any area to promote brands, products and services. This form usually takes place in a fairly short time (from 1 - 2 days) or longer (from 5 - 7 days) to make a strong impression on consumers. A motorbike Roadshow campaign usually has 10 or more vehicles to ensure impressiveness and attract attention. If the budget allows, brands can deploy even dozens of vehicles to improve communication performance. .

Car roadshow

Car roadshows are carried out by decorating advertising on car bodies and organizing street parades, including 4-seat car Roadshow, 7-seat car Roadshow, convertible car Roadshow and many other forms. One of the strengths of the automobile Roadshow is its effectiveness, especially when carrying large, mobile advertising banners that appear on every route.

Mobile LED screen roadshow

This is a form of Roadshow applying display technology, whereby an outdoor advertising LED screen will be installed on the truck bed, capable of displaying moving TVC when the vehicle moves on the street. In addition, the car body will also be decorated with LED lights and embossed logos to create a highlight, making it more unique and attractive.

ROADSHOW ORGANIZATION PROCESS

A Roadshow campaign requires a lot of preparation steps, although not complicated, it requires a lot of time and effort, especially for businesses that are not professional in this field. Therefore, brands can choose to hire a professional unit to organize a Roadshow to receive support. Below is the basic Roadshow organization process for brands to refer to:

Step 1: Determine communication desires and goals.

Step 2: Prepare a script for organizing a Roadshow including: ideas, time, location, number of vehicles and Roadshow routes.

Step 3: Estimate time and apply for an organization license from the authorities.

Step 4: Arrange participating personnel including PG or PB, coordination management personnel, and filming personnel.

Step 5: Proceed with the production and decoration of vehicles participating in the Roadshow. During the implementation of the campaign, a coordinator needs to accompany you to quickly support and resolve arising situations.

Step 6: Acceptance of the project, achieved results, and media publications including videos and images.

EXPERIENCE IN ORGANIZING EFFECTIVE ROADSHOWS

1. Make a detailed plan

Not only for Roadshow programs, but at any event, planning is an important and indispensable part. This is the first step that determines the success of other elements in the program. Businesses need to establish a detailed plan, develop content and determine the full organization time. The plan needs to be built meticulously and carefully to minimize risks that may occur during the program.

2. Select human resources

Businesses should prioritize finding young, dynamic personnel with uniform appearance and especially good health. This will ensure that the Roadshow program will take place on schedule. Supervisory management will play an important role in coordinating personnel and contingency planning to flexibly respond to any emergency situations that may arise.

3. Unify means

Nowadays, vehicles for Roadshow are very diverse such as bicycles, motorbikes, cars, etc. Depending on the specific purpose and funding source, businesses can choose the appropriate type of vehicle. unify. Each type of Roadshow vehicle has its own advantages and limitations, so before making a decision, businesses should consider and consider carefully.

4. Choose an area to organize the Roadshow

Before implementing the Roadshow program, businesses should conduct research on expected routes. Choosing roads that are easy to navigate and have high traffic density will help attract great attention from residents and passersby. At the same time, to ensure the smooth running of the program, the actual preparation work also needs to be done carefully. In addition, securing permits from local authorities and authorities is important so that the program can be implemented on time.

Hopefully, through the information and experience on organizing the Roadshow that HSV Media has shared above, it will bring benefits to readers. Don't hesitate to contact us now to receive support to help your Roadshow program run successfully and leave a positive impression in the eyes of customers.

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