Motion Capture – New Trend In Events

MOTION CAPTURE TECHNOLOGY

Motion Capture is a technology that records the movements of people, animals or objects, then converts them into digital data . This technology is not only used in the military, medicine, and robotics, but is also especially useful in creating 2D and 3D characters for movies, animations and video games.

In the field of event organization , Motion Capture has become a powerful tool, helping to create interesting interactive experiences with customers and enhance emotions in programs. Combined with LED screens , digital effects and lively music , Motion Capture brings a unique and colorful event space. Many famous global brands have applied this technology creatively and effectively, especially in product launch events, creating impressive and unforgettable performances.

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APPLICATIONS OF MOTION CAPTURE IN VARIOUS TYPES OF EVENTS

- Product launch events: Brands can create 3D characters or virtual ambassadors simulating celebrities to promote products. These characters can interact with the audience in real time, increasing curiosity and excitement.

- Sports and entertainment events: Use motion capture to recreate thrilling action scenes or virtual performances with digital characters, creating dramatic and engaging entertainment spaces.

- Conferences and exhibitions: 3D models or visual images controlled through mo-cap technology help convey information vividly and creatively, enhancing the information accessibility of attendees.

SOME EVENTS THAT HAVE SUCCESSFULLY APPLIED MOTION CAPTURE TECHNOLOGY

1. Pandora Garden 2019

Inspired by the spring collection, Pandora created a beautiful garden where butterflies, flowers, ladybugs and four-leaf clovers converge. Guests experienced the feeling of walking in this magical garden, interacting with digital butterflies flying around them. Each movement of the guests changed the way the butterflies flew, creating a realistic and vivid experience. In particular, guests could take unique photos when the virtual butterflies "landed" on their arms.

2. Sony Wow Studio at SXSW 2019

The event focused on exploring how technology fuels creativity. One of the highlights was the Fragment Shadow Wall, where attendees could experience the change in their movements through shadows cast on the wall.

3. Colgate Total SF 2019

In the Colgate Total SF toothpaste campaign, visitors learned about the product’s bacteria-killing mechanism through interacting with a digital display. By moving in front of the display, they could clearly see the toothpaste’s bacteria-killing process, providing an experience that was both fun and educational.

4. DirecTV Super Saturday Night 2018

At the Super Saturday Night event in Minneapolis, attendees had the opportunity to interact with two giant LED screens, where they could move digital flowers to create the DirecTV logo.

MOTION CAPTURE – FUTURE EVENT TREND

With the continuous development of technology, motion capture will continue to play an important role in the event industry, bringing many opportunities for creativity and innovation. Future events will not only stop at physical interactions but also open up a vivid virtual space where people and technology blend together.

Motion capture application in events is a modern technology trend, bringing new and creative experiences to the audience. Event organizers need to grasp this technology to create a distinct impression, while enhancing the performance and value of the event.

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