Trends & Ideas for Events in 2023

IMPORTANT OF catching EVENT TRENDS

The current trend of event organization is increasingly being interested by companies and businesses and is considered as one of the effective marketing strategies. In addition to ensuring factors such as human resources, planning, and organization ideas, updating trends is also an important factor contributing to the success of the event. It not only brings cohesion for subsequent promotional campaigns, but also helps businesses build images and create sympathy and impressions with customers. In addition, following trends will help you come up with ideas to organize events in a new and outstanding way. Thereby helping the event become the focus, becoming more attractive and attractive to attendees. Therefore, catching trends or trends in a timely manner is extremely important and necessary work in the field of event organization.

HOW TO KEEP THE TREND FOR EVENT ORGANIZATION

1. Receive notifications from event websites

To get the latest news from the websites you should do a Google search for reputable event sites and sign up for their newsletter and then you will always be up to date with the latest trends in the world. . New newsletters will contain a wealth of information on topics of current interest. The contents of these newsletters are generally quite brief and cover issues related to events and event equipment. In addition, updating information will also help you get good ideas to organize outstanding and perfect events.

2. Attend and follow seminars, conferences or trade shows

To catch the trend quickly, it is very effective to participate in seminars, conferences or trade shows. When participating in these events not only helps you know the information about the event that is happening, but also helps you learn a lot of experiences during those times. In addition, meeting the event makers also helps you to expand your relationships and exchange professional knowledge.

3. Join a group or organization related to the industry

In addition to being able to update information, experience or knowledge online, you can also get outside information from people in the same profession or learn from people who have a lot of experience in testing, new information. This news is invaluable and highly practical. Therefore, it is very important to expand relationships and join groups to accumulate more knowledge.

EVENT ORGANIZATION TRENDS IN 2023

1. Organize outdoor events

Currently, most businesses will choose to organize outdoor events instead of choosing to organize in an enclosed space. When organizing an outdoor event, guests will feel comfortable because they have a large event space and are close to the environment. That will help the event create its own attraction. However, organizing an outdoor event costs a lot but is quite effective in propaganda and attracting crowds.

2. Organize events with modern & creative trends

An event organized with creativity following modern trends will help the program stand out more. Nowadays, people are very fond of modern decorated spaces because it exudes formality and politeness.

3. Organize technology application events

In order to create breakthroughs and trust from customers, event organizers must always innovate and constantly accept new technologies. The more intelligent the equipment, the sound, the light, the LED screen, the laptop, etc., the higher the working speed. Of course, the quality of the event also made a stronger impression and spread.

The first step when investing in technology for the event costs a lot of money, even some events have to use expensive technology equipment. However, the value that new technology brings is really incalculable. Thanks to these modern technologies, not only the event was successful, but also built the trust of customers, bringing in a lot of potential customers.

4. Organizing events combining team building activities (team building)

Team building activities are now not only programs exclusively for companies and organizations that want to connect businesses, but are also combined by many event organizers to create a new atmosphere. Thanks to team building, the event becomes memorable, provides a relaxing time, participants can promote their creativity, or their strengths in front of colleagues. Combining event organization with team activities helps the event no longer be boring and monotonous speeches, shortening the distance between leaders and their subordinates and customers.

NOTES WHEN CHOOSE EVENT ORGANIZATION TRENDS

In fact, each event trend has different characteristics, purposes, and guests. Therefore, when making your choice, you should keep the following points in mind:

- Choose event trends that are suitable for the theme and type of the event: Trends that do not match the theme will cause the entire event to fail. For example, for corporate events, businesses that choose to organize online events mean that the event will not take place successfully.

- Event trends need to be "trendy": This is extremely important for companies, because based on this, customers and partners will partly evaluate the innovation ability of the business.

- Choosing the right event trend for guests: This will be a factor to help attract guests at the event. If your event is aimed at a young audience, you can choose a vibrant event trend with many social activities.

- Event trends must be impressive and memorable to guests. This will help businesses touch the emotions of the target audience, especially potential customers. Helping customers remember the goal of the event is the success of the business.

Through the above article, HSV Media wants to share with you information on how to capture event trends. We hope that customers will choose the right trends and organize successful and outstanding events.

HSV Media – the leading professional event organizer in Ho Chi Minh City

Hotline: 0362.209.208

Website: hsvmedia.vn